Motorola’s new logo: it’s red

Been wondering about what impact Motorola's January split into two distinct entities will have on your humble consumption of consumer electronics? Well, after attending Moto's big Christmas do in London, we seem to have uncovered one of the biggies: the Droid maker is switching to a crimson new brand identity from the start of the new year. They won't tell us much more than that, but we can only surmise that the slight chromatic deviation will be in an effort to distinguish between the Mobility arm, which will make all the pocketable things we know and love, and the Solutions group in charge of the less glamorous business hardware. We're sure there'll be some reshuffling of middle management and other structural reorganizations taking place, but we've got the big story right here: the stationery, it is a-changing.

Motorola's new logo: it's red originally appeared on Engadget on Fri, 10 Dec 2010 15:04:00 EDT. Please see our terms for use of feeds.

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